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How Nexusify’s Outreach Program Helped OnDemand Group Land International Clients and Expand Global Presence

Introduction

Expanding into international markets is a significant milestone for any business, especially in the competitive B2B services landscape. For OnDemand Group, a company focused on providing cutting-edge industry solutions, reaching clients outside of India was a top priority for growth. However, despite having a strong service portfolio, OnDemand Group faced challenges in gaining traction globally due to limited brand recognition and a lack of targeted outreach.

By partnering with Nexusify Consulting, OnDemand Group was able to leverage a sophisticated outreach program that led to a breakthrough, landing high-profile international clients and establishing them as a trusted name in the global market.

In this case study, we’ll explore how Nexusify’s customized outreach approach enabled OnDemand Group to tap into international markets and secure valuable clientele.

Background

OnDemand Group is dedicated to providing industry solutions across various sectors, including IT services, operations management, and automation. Their commitment to excellence had earned them a strong reputation domestically, but they sought to establish an international footprint to broaden their reach and diversify their client base.

Initial Challenges OnDemand Group Faced:

  • Limited International Visibility: Despite their expertise, OnDemand Group’s brand was largely unknown outside of India.
  • Inconsistent Outreach Efforts: Previous attempts at international outreach lacked structure and often led to low engagement.
  • High Client Acquisition Cost: Limited brand recognition and untargeted outreach made acquiring international clients costly and inefficient.

Nexusify Consulting stepped in with a strategic, data-driven outreach program designed to increase engagement with international decision-makers and maximize ROI.

Step 1: Market Research and Audience Profiling

Nexusify’s founder, Anubhav Dixit, initiated a deep-dive analysis into OnDemand Group’s target international markets. The objective was to build a comprehensive profile of ideal clients, including their industry, company size, key decision-makers, and pain points.

  • Target Market Segmentation: Nexusify identified priority regions and industries where OnDemand Group’s services were in high demand, focusing on markets in North America, Europe, and the Middle East.
  • Persona Creation: Developed detailed client personas for each target industry, highlighting common challenges, preferred communication methods, and value drivers. This allowed Nexusify to create personalized outreach that resonated with high-level executives and C-suite leaders.
  • Competitor Analysis: Analyzed competitors in these markets to identify service gaps and areas where OnDemand Group could uniquely position itself.

This foundation enabled Nexusify to craft an outreach strategy tailored to the unique needs of each international market.

Step 2: Designing a Personalized Outreach Program

To engage with C-suite executives abroad, Nexusify designed a multi-channel outreach program that prioritized value-driven content and high-impact touchpoints.

  • LinkedIn Outreach and Content Strategy: Nexusify created and optimized LinkedIn profiles for OnDemand Group’s executives, positioning them as thought leaders in their field. By sharing insightful content, industry reports, and case studies, they attracted the attention of international decision-makers. Personalized InMail messages and connection requests were sent to high-potential prospects, focusing on fostering genuine engagement over direct sales.
  • Email Nurturing Sequences: Implemented a series of automated email sequences designed to build rapport with international leads over time. Each email provided valuable insights, including service overviews, success stories, and market-specific case studies. By segmenting emails according to region and industry, Nexusify ensured that each message was highly relevant to the recipient.
  • Webinars and Virtual Demos: Nexusify organized targeted webinars and virtual demos, inviting prospects to experience OnDemand Group’s solutions firsthand. These sessions were customized for each region, highlighting services that addressed specific industry needs and regulatory considerations. The interactive format of these sessions fostered a sense of trust and allowed OnDemand Group to showcase its expertise effectively.
  • Localized Landing Pages: Created landing pages tailored to each target market, featuring localized content that spoke to the unique challenges of that region. These pages were equipped with strong calls-to-action (CTAs) and provided an easy way for international clients to schedule consultations or learn more about OnDemand Group’s offerings.

Step 3: Building Credibility and Trust with International Clients

Establishing credibility was essential to winning over international clients unfamiliar with OnDemand Group’s reputation.

  • Publishing Market-Specific Case Studies: Nexusify worked with OnDemand Group to develop and publish case studies relevant to their international audience. These case studies demonstrated the group’s success in solving industry challenges and achieving significant results, positioning them as a credible and capable provider.
  • Industry Certifications and Endorsements: Nexusify encouraged OnDemand Group to pursue industry-recognized certifications and partner with global organizations, showcasing their commitment to high standards. These endorsements were featured in all outreach materials to reinforce trust.
  • Testimonials and Social Proof: Showcased testimonials from existing domestic clients, highlighting how OnDemand Group’s solutions had made tangible impacts. This “social proof” was pivotal in building confidence among international prospects.

The Outcome: Securing High-Profile International Clients

Through Nexusify’s targeted outreach strategy, OnDemand Group successfully broke into the international market, landing several key clients and gaining visibility across multiple regions. The outreach program’s success marked a turning point, positioning OnDemand Group as a reputable player in the global market.

Key Results Achieved:

  • Secured High-Profile International Clients: OnDemand Group successfully landed clients in North America, Europe, and the Middle East, with C-suite decision-makers responding positively to Nexusify’s personalized outreach approach.
  • Increased Engagement by 60%: The strategic use of LinkedIn, webinars, and personalized emails increased engagement rates by over 60%, leading to a consistent flow of warm leads.
  • Enhanced Brand Credibility: Industry certifications, testimonials, and case studies elevated OnDemand Group’s brand, establishing credibility among international prospects.
  • Reduced Client Acquisition Cost: With a more targeted, efficient outreach strategy, Nexusify was able to reduce OnDemand Group’s client acquisition costs by 30%, making global expansion more sustainable.

Conclusion

Nexusify Consulting’s strategic outreach program transformed OnDemand Group’s international growth ambitions into reality. By crafting a targeted, value-driven approach to lead generation, Nexusify enabled OnDemand Group to connect with global clients, boost brand recognition, and ultimately become a recognized name in the international market.

Are you looking to expand your business globally? Nexusify Consulting can help you design a customized outreach program to achieve your international growth goals. [Contact us for a consultation today!]